Out of Town Blog
AirAsia Philippines has partnered with American Tourister to create stylish and functional travel accessories.
AirAsia Philippines collaborates with American Tourister to elevate travel style by offering an exclusive line of chic and practical luggage designed for contemporary adventurers.
MANILA, PHILIPPINES —AirAsia Philippines enhances its guests’ travel experience with a touch of elegance, marking a significant milestone through its pioneering brand licensing partnership. This collaboration between AirAsia brand Co. (Abc), the dynamic brand management and intellectual property development division of Capital, and American Tourister, a renowned global leader in luggage and lifestyle products, promises to elevate both style and functionality for travelers.
This partnership represents a transformative shift for travelers eager to embark on new adventures while showcasing their individuality with stylish, high-quality travel gear. Not only does this collaboration elevate the visual appeal of travel, but it also significantly strengthens AirAsia’s foothold within the travel community. This initiative underscores the airline’s unwavering commitment to enhancing travel experiences, making journeys not only more accessible but also incredibly comfortable. Ultimately, it offers a genuine lifestyle enhancement for those who seek to explore the world with confidence and flair.
“I’m incredibly proud to see the launch of AirAsia’s first-ever licensing deal — a brand that has been built over the past 23 years to stand for value, accessibility, and inclusivity, and is deeply loved by millions of travellers. This partnership with American Tourister marks a significant step in unlocking new growth opportunities beyond aviation, while demonstrating the power of strategic brand collaborations in expanding our reach and building brand loyalty. At its core, Abc. is about monetising the strength of a brand we’ve spent decades building. This collaboration exemplifies how strategic licensing can bring the AirAsia spirit to life in new ways, keeping us connected to people wherever their journeys take them.” Capital A CEO Tony Fernandes said.
Introducing the FunSeeker Collection, a vibrant collaboration that celebrates the spirit of adventure and exploration, now available in the Philippines under the iconic AirAsia brand. This collection combines style and durability, offering an array of striking luggage and accessories designed to resonate with the dynamic tastes of Gen Z and Millennials.
The FunSeeker Collection captures the essence of travel, showcasing bold colors and distinctive design elements that evoke a sense of wanderlust. Each piece features unique details, such as bag straps inspired by AirAsia’s signature red seat belts, symbolizing a shared enthusiasm for innovation and exploration. With this collection, embark on your journeys with flair and confidence, reflecting a modern adventurer’s lifestyle.
“We are proud to team up with American Tourister to introduce a product designed for all communities and generations to ensure everyone can explore the world with confidence and ease. At AirAsia, we always put a premium on inclusive air travel. We believe travel should be accessible to everyone, regardless of background or status. The launch of the FunSeeker Collection is a step forward in our mission to make travel an inclusive experience, offering stylish, functional luggage that lets every traveler express their individuality and adventurous spirit. ” Ricky Isla, CEO of AirAsia Philippines.
The FunSeeker Collection features an enticing lineup of stylish and functional travel essentials perfect for every globetrotter. Among the highlights are the chic crossbody bags, expertly crafted and priced at Php6,250.00, designed for effortless organization and easy access on the go.
For those on the move, the cabin-size spinner luggage (55CM), available for PHP20,550.00, combines elegance with practicality, ensuring you travel with flair without sacrificing convenience. Meanwhile, the medium-size spinner luggage (68CM), offered at PHP22,550.00, boasts generous storage capacity, making it an ideal companion for longer journeys.
Travel enthusiasts in the Philippines can conveniently shop the collection online via the American Tourister Philippines website, as well as popular e-commerce platforms like Shopee Mall and LazMall. For those who cherish a more tactile shopping experience, a selection of these exquisite products can be found in various physical stores, including SM Megamall, SM Mall of Asia, SM North Edsa, and SM Makati, along with American Tourister outlets in Trinoma, Gateway, and Malate. Indulge in the joy of travel with the FunSeeker Collection!
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AirAsia Philippines has partnered with American Tourister to create stylish and functional travel accessories.
Melo Villareal
Out of Town Blog
